Monthly Archives: June 2010

Vaughan Gordon

A short post this time, but pretty compelling nonetheless.

By Vaughan Gordon

If you have found the VG&A website or blog and wondered why on earth you would even consider using a virtual marketing company, please take a minute to read this article from Brand Week:

Working virtually is the future, you know…

For more information about what we do and how we can help, just give us a call on 07590 468918 or email

Vaughan Gordon

An interesting article from Marketing Sherpa

By Vaughan Gordon

According to Marketing Sherpa, the top three rated tactics are:

  • Delivering content relevant to segment (B2B: 67% / B2C: 61%)
  • House lists (B2B: 49% / B2C: 60%)
  • Event-triggered auto-responder emails (B2B: 27% / B2C: 31%)

What fails to hit the mark? Running advertisements in email newsletters and mailing to rented lists.

Read More

Vaughan Gordon

Welcome to the new VG&A blog.

By Vaughan Gordon

Just to give you an idea of what to expect, we will be posting news, views, ideas, thoughts, research findings, success stories, case studies, top tips (the list goes on…), all designed to help your businesses develop and grow.

If anything you’ve read here resonates with you, gets you thinking and helps your business, then I think we’ve done our jobs pretty well.

More importantly, we want to hear from you. Let us know your thoughts about our posts or the things that keep you awake at night.

To ensure you don’t miss our regular updates or to find out more about what we do at VG&A, don’t forget to bookmark the site:

To meet us in person, we’ll be exhibiting at the Kempton Park Expo on June 22nd – Stand 120.