Author Archives: Martin Couzins

Martin Couzins

Top Tips…It Pays To Revisit Old Ideas

By Martin Couzins

A recent ad by food producer Yeo Valley demonstrates why it pays to recycle ideas. Yeo Valley says that its Live in Harmony marketing campaign has helped increase sales by 15%. Central to the campaign was this video . . . Now check out this video, produced more than a year earlier, by the dairy farmers
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