Our Blog

Featured post
Nicola Peaty

Top Tips…How To Write Content For A Top Google Listing

By Nicola Peaty

All websites need to reflect the brand, tell the target market what you do and have effective ‘Calls to Action’ in place. But then, it’s all pointless if no one can find your site in the first place. This is where content is king – as is knowing how to write content for Google –
Read More

Featured post
Nicola Peaty

Top Tips…SWOT & PESTLE

By Nicola Peaty

SWOT and PESTLE are planning tools which have stood the tests of time due to their simplicity and effective output. When developing a marketing strategy, both tools allow an organisation to gather information on fundamental areas of the business as well as the market in which it operates, which in turn aid critical strategic decisions.
Read More

Featured post
Nicola Peaty

Top Tips…Can I have a “P” Please, Bob?*

By Nicola Peaty

Everyone knows what marketing is don’t they? It’s about designing logos and sending out expensive mailshots. Well, not really. In fact, companies that really understand and appreciate the true value of marketing are often those managing to ride the recession while others fall by the wayside. The fundamental principles of marketing have been around for
Read More

Featured post
Mel Rees

Top Tips…How To Brief a Designer To Achieve Great Results

By Mel Rees

We asked creative director, Mel Rees, to have a think about what clients can do to help their designers meet their creative objectives and make the whole process as smooth as possible. We think they’re pretty straight-forward, but not thinking them through at the outset can make the whole experience slightly more stressful – for
Read More

Featured post
Tim Haigh

Top Tips…Writing a Killer Press Release

By Tim Haigh

Knowing the best way to approach writing press releases can be a minefield. Tim Haigh, former Head of Corporate Communications at Reed Elsevier, offers some tips:  1.    Is what you have to say interesting? What you are writing about has to be of interest to journalists or they won’t cover your story.  Obvious sales pitches
Read More

Featured post
Piers Aitman

Top Tips…Creating An Effective Website

By Piers Aitman

Not sure what to do about developing your website? Here are some top tips from VG&A’s web associate, Piers Aitman:  1. What will the website do for you? Think carefully about your website’s functionality and whether they would be right for your audience. For example, will you need e-commerce or log-in functionality? Importantly, make sure you
Read More

Featured post
Vaughan Gordon

Top Tips…Contagious Social Media Content

By Vaughan Gordon

I received an interesting email from Hubspot recently (and I must say that their posts are always good), based on something called Zarella’s Hierarchy of Contagiousness. For those who may not know who Dan Zarella is, he is an award-winning social media guru who, much like Maslow before him, offers another hierarchy but this time
Read More

Featured post
Paul Streeter

Top Tips…10 Reasons Not To Stop Advertising When Times Get Tough

By Paul Streeter

What’s that old saying…fortune favours the brave? I have always understood the sentiment but have realised that our current economic situation really puts it into context. We’re in the deepest recession in living memory, yet now is the time to invest in promotional activity and not reduce or cut it from the budget. Here are
Read More

Featured post
Martin Couzins

Top Tips…It Pays To Revisit Old Ideas

By Martin Couzins

A recent ad by food producer Yeo Valley demonstrates why it pays to recycle ideas. Yeo Valley says that its Live in Harmony marketing campaign has helped increase sales by 15%. Central to the campaign was this video . . . Now check out this video, produced more than a year earlier, by the dairy farmers
Read More

Featured post
Vaughan Gordon

Top Tips…7 Ways To Kick Start B2B Sales Teams

By Vaughan Gordon

A thought-provoking article from Marketo…Top tips to optimise your demand generation strategies: B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Lead generation now requires an understanding of new channels and changing buyer behaviour. Because sales has changed so drastically – with the buyer driving the decision making process, teams have
Read More

Nicola Peaty

Top tips on how to raise your search engine ranking.

By Nicola Peaty

Where would we all be without Google these days?! As such a major force in our digital world, we have to play according to the big search engine ways in order for our online presence to be found by our target markets. Below are our top tips on how to help raise your website’s search
Read More

Nicola Peaty

How to create effective email designs.

By Nicola Peaty

Emails are still one of the many tools in the vast array found within the marketing toolbox. However, like all other marketing channels, emails must be carefully planned and thought-through to stand out among the competing messages and images sent to our inboxes. Recipients have a split second to decide whether to delete, view, click
Read More

Nicola Peaty

Understanding the Fundamentals of Marketing Analytics

By Nicola Peaty

“If you can’t measure it, don’t do it.” Words from the Marketing Director, which will stay with me forever since my days in a centralised marketing department. Gone were the times of ‘how can we spend this money on hospitality, glossy brochures and a few events?’. Now it’s all about accountability, budget justification and ROI.
Read More

Nicola Peaty

How to create a successful landing page.

By Nicola Peaty

Landing pages have become a great tool for marketers, created for specific marketing objectives. The two main purposes for landing pages are 1. a funnel path to convert leads and 2. data collection within a lead generation campaign. Both require simple but effective pages in order to achieve the desired results. Below are some tips
Read More

Page 1 of 1312345...10...Last »