Our Blog

Vaughan Gordon

Mary Portas…Marketing Queen

By Vaughan Gordon

Did you see Mary Queen of Shops this week..? The struggling business this time was John Peers Salon in Rotherham. Mary Portas soon identified the failings of John Peers, the British Hairdresser of the Year winner back in the 80s. He quite simply needed to listen. ‘Really is that all?’ you may say. Well, yes
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Vaughan Gordon

A short post this time, but pretty compelling nonetheless.

By Vaughan Gordon

If you have found the VG&A website or blog and wondered why on earth you would even consider using a virtual marketing company, please take a minute to read this article from Brand Week: http://findarticles.com/p/articles/mi_m0BDW/is_46_41/ai_67716770/ Working virtually is the future, you know… For more information about what we do and how we can help, just
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Vaughan Gordon

An interesting article from Marketing Sherpa

By Vaughan Gordon

According to Marketing Sherpa, the top three rated tactics are: Delivering content relevant to segment (B2B: 67% / B2C: 61%) House lists (B2B: 49% / B2C: 60%) Event-triggered auto-responder emails (B2B: 27% / B2C: 31%) What fails to hit the mark? Running advertisements in email newsletters and mailing to rented lists.

Vaughan Gordon

Welcome to the new VG&A blog.

By Vaughan Gordon

Just to give you an idea of what to expect, we will be posting news, views, ideas, thoughts, research findings, success stories, case studies, top tips (the list goes on…), all designed to help your businesses develop and grow. If anything you’ve read here resonates with you, gets you thinking and helps your business, then
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