Our Blog

Nicola Peaty

Pay Per Click Explained.

By Nicola Peaty

Between the importance of having a website and the power of Google, most marketers will be focused on driving traffic from the search engine to their online business. This can be done organically with search engine optimisation (SEO) via specific web content and/or with paid search marketing. This blog explains the basics of Pay per
Read More

Nicola Peaty

Top Tips for Successful Direct Mail

By Nicola Peaty

Think direct mail is dead? Well, think again. Yes, we have swung right over to digital marketing, but do not be misled in thinking that the DM channel no longer exists. Time for an Infographic to prove some results: Note the quotes at the bottom showing the benefits of direct mail: people are more likely
Read More

Nicola Peaty

Common email marketing mistakes

By Nicola Peaty

We all log into our email accounts expecting to delete a load of irrelevant and annoying emails before we get to the ones that catch our eye and are of genuine interest. Those types of emails we will take the time to open and read and maybe save for later or click through for more
Read More

Nicola Peaty

How to market small businesses on a budget.

By Nicola Peaty

Gone are the days of expensive advertising and glossy brochures for most marketing budgets. The positive spin is that we have been forced to think cleverly about how to target customers which can then produce more effective results and without incurring large invoices. Quite often it is the time, thought and effort that is more
Read More

Nicola Peaty

Top tips on how to segment your marketing data.

By Nicola Peaty

Through various marketing methods over a period of time you will hopefully have amassed a substantial amount of customer data. However, as we all know, data is only valuable if it is kept up-to-date and provides a form of intelligence. In order to get the most out of our data, we need segment and build
Read More

Page 2 of 1312345...10...Last »