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Nicola Peaty

How to generate leads for your business.

By Nicola Peaty

Generating leads for your business is the fundamental criteria for success or failure. However, it is all about quality leads not just quantity. There is much more sophistication in the art of the various lead processes in terms of generation, nurturing, demand, qualification and conversion. Marketers have to combine strategic planning with tactical execution and
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Nicola Peaty

Top tips for how to manage the lead nurturing process for your business.

By Nicola Peaty

Lead nurturing is all about how you build a relationship between your business and your prospect. There will of course be certain business cases where it is applicable to make a quick sale to a new or existing lead. Maybe there is little decision making involved and the reason to purchase is simple and instant.
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Nicola Peaty

What is demand generation and why does it matter?

By Nicola Peaty

How can we create a genuine demand for our products/services? This is the all important question most companies ask their marketing department. This is where demand generation plays a key role. It’s much more that raising general brand awareness and goes into more strategic, longer term aspirations for building customer relationships. Demand generation engages and
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Nicola Peaty

Top tips for successful networking

By Nicola Peaty

Networking groups have become increasingly popular and readily available in recent years. If used effectively, they can be a great way to meet contacts that can either help your business or become potential clients.       Here are some top tips in how to make the most of networking groups: 1. Decide which groups
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Nicola Peaty

Top 10 Tips for YouTube

By Nicola Peaty

For anyone questioning whether or not their business should be using YouTube, I thought I’d let this great infographic do the talking!       Video is huge and has so many benefits than posting a thousand words. Please see my blog on the reasons to use video to help market your business. http://www.vgandassociates.com/using-video-for-marketing/ This blog
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