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Nicola Peaty

Top tips on how Pinterest can work for your business.

By Nicola Peaty

OK, so now we have yet another form of social media we have to factor into the marketing mix! But at least this one is image based and basically a glorified digital scrapbook which can be rather fun. Firstly, you need to know whether Pinterest users are within your client base. If they are, then
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Nicola Peaty

What to look for when assigning a web developer for your new website.

By Nicola Peaty

In the words of our very own web developer, we believe there are four crucial points to consider when looking for someone to work with on developing your new website. 1. Communication.                                              
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Nicola Peaty

Do customers care about brands anymore?

By Nicola Peaty

As a brand marketer I obviously understand the value of great brands. But then as a consumer, I feel I betray the marketer in me, with my frivolous flitting between companies across a number of markets. And there lies the dichotomy and reality between today’s marketing and society’s purchasing behaviour. Of course, there are so
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Nicola Peaty

The Top 2013 Global Brands.

By Nicola Peaty

The best global brands constantly review and update their attributes, especially during a time of constant innovation, technology and customer power. Every year, Interbrand publish a report with the top global brands. Interestingly, there was a switch in the top 3 this year, with Coca Cola falling to third place behind Apple and Google. The
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Nicola Peaty

The fundamentals for a great brand.

By Nicola Peaty

You don’t have to aspire to be the next Coca Cola or Apple to have a solid and good brand. Knowing what’s important when building your brand is fundamental if you are to succeed as a company, no matter how big or small. If all stakeholders are clear on the brand attributes of their company,
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