Category Archives: Miscellaneous

Vaughan Gordon

The Caterersearch Web Awards Are Coming!

By Vaughan Gordon

We are delighted to announce that we have been asked to judge the Caterersearch Web Awards coming up in November. Websites are selected for recognition based on excellence in criteria such as visual design, innovation, content, interactivity, ease of use and accessibility, commercial potential/success and overall experience.

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Vaughan Gordon

Is PowerPoint Sounding The Death Knell For The Art of Presentation..?

By Vaughan Gordon

“Death by Powerpoint” is an expression you may well have heard.
Well, I speak from experience when I say that I have survived (only just) some of the most excruciating presentations, mainly because I sat too far away from the exit. How often have you sat through presentations, bored to tears because the presenter has broken some of the cardinal rules of presenting.
Not sure what I mean..?

  • There are too many slides.
  • The slides only have words. Lots of them.
  • It takes five wordy slides to make a point.
  • The presenter cannot connect with the audience.
  • The presenter reads every word on every slide.
  • The presenter does not know the slide order.
  • The presenter does not know how to use the remote controlled clicker.
  • There are too many “clever” custom animation builds. Oh, and sound effects.
  • Terrible image choices…the list goes on…

The whole experience should be enjoyable and, at the very least, informative. To be fair it’s not Powerpoint’s fault, it’s just the tool used to deliver the message. The problem usually lies with the presenter. Like any seasoned stand-up, you practice and adapt your material and presentation style to what works for your audience.

Moreover, having the ability to write your every thought on each slide can be seen as quite lazy, where presenters no longer feel the need to perform or connect because they can just read the slides. I recently read that any presentation has to connect with both sides of the brain, emotional and logical, and that your audience would have already judged whether or not they want to listen to you by slide two.









I have, however, been lucky enough to have witnessed some incredibly powerful performances, each of which have the same fundamental characteristics which clearly work. Seth Godin, in his e-booklet Really Bad PowerPoint and How To Avoid It*, highlights the key components to a really great presentation and the rules to live by when creating powerful, memorable slides:

Key Components:

  • Map out the key points before committing words to any slides. Know what you want to say and the order in which this should be presented.
  • Create cue cards to use as prompts and to ensure you actually say what you intended to in the first place (I find that Mind Maps work well too)
  • Make slides reinforce your words, not repeat them – demonstrating that what you’re saying is both true and accurate.
  • Create a leave-behind and tell the audience this at the beginning of the presentation. That way, you have their undivided attention throughout.

Five Rules For Memorable Slides:

  1. Keep the word count to six words per slide (Steve Jobs likes to use few words or a single image…)
  2. Use professional images that set the tone and make the point.
  3. Forget custom animation.
  4. If you’re going to use sound effects, do so sparingly using sounds and music from CDs and not from the programme.
  5. Create a leave behind but not print-outs of your slides, because you need to be there to present the detail.

Simple..? Not really.
Like anything it all takes patience, practice and a great deal of Dutch courage, but the key is knowing your subject in the first place. Some of the best presentations can be based on a single word or image. It’s what you say and how you say that really makes the difference.

*Source: Seth Godin – Really Bad PowerPoint (And How To Avoid It)


Vaughan Gordon, Director – VG&A

Vaughan Gordon

Technology for Marketing and Advertising 2011 – links and reviews

By Vaughan Gordon

Technology for Advertising and Marketing logo

Earlier this month the Technology for Marketing and Advertising show took place in London at Earl’s Court 2 exhibition centre.

The event showcases the latest technology innovations in marketing and advertising and features a range of high quality conferece sessions. You can see what you missed at the TFMA 2011 event guide.

Here I have pulled together a range of links to posts and presentations about the event. The aim is to provide a useful round-up.

There was loads of great content generated by TFMA, so whether you are in advertising or marketing or are just keen to see how these channels are developing there should be something of interest here. One thing is for sure – the move is definitely towards integrating social media/network tools into your existing channels.

Mark Galvin’s presentation on the future of customer engagement – The Future of customer engagement

Presentation from Aaron Kahlow on Social Media – empowering people, empowering business

Arjen van den Akker’s slides on content management – Web Content Management at the hub of Web, email and social media insights and engagements

Data Services Inc presentation on International Direct Marketing – International Direct Marketing – find the profits, avoid the problems

Watch a panel discussion on the risks and rewards of Social CRM (needs sign-up and is 46m)

Andrew Davies posts on the Social CRM panel – Forget B2B and B2C. Let’s focus on people not prospects

An immense round-up of the sessions featuring loads of videos from event organisers Technology for Marketing and Advertising

Marketing assassin’s overview of TFMA 2011

Plus posts on:
Leading edge technology: viral video and games at TFMA
Conversion strategy and reputation management: learning at TFMA
Interactive video – trend or gimmick?

Blur Group blog’s review of Facebook’s keynote – Facebook’s keynote: the future of the social web

And their post on Cisco’s keynote – Cisco’s TFMA keynote: connecting people through social media

Kodime review of TFMA – Blog: TFMA recap

GyroHSR’s video of their own Rick Segal on stage at TFMA

Joanna Walters provides her thoughts on the conference – Thoughts from TFMA and – tying social and email together

Press release from organisers – Highlights from Day 1 at TFM&A and Preview of Day 2: Including Facebook, eBay and IDM Keynotes

The Incredibull review of day 2 at TFMA – TFMA Day 2: Social media and the over 30s

The joined-up-marketing blog provides its review of the event – Takeaways from TFMA 2011

Siftmedia on Why the web is getting people away from their desks

Ebay as an advertising platform for brands – video posted by

John Goode’s review of the show – TFMA – a black swan event?

Patrick Altoft’s presentation on Link Building Strategies

by Martin Couzins