Commercial Motor Live
New Event Launch
To launch and promote a new event for Road Transport Media - Commercial Motor Live. The event was a unique concept within the road transport sector, that of a Confex, combining the attributes of both an exhibition with the topicality of a conference. VG&A was asked to plan and execute a launch campaign to attract exhibitors and visitors alike to the event.
VG&A designed a hard-hitting, highly targeted multi-media launch campaign, designed to attract middle/senior transport management to unique feature attractions such as new truck “ride ‘n’ drive” and the topical conference programme. Video updates, interviews and animation helped to bring the event to life, supported by print and online advertising, direct marketing and telemarketing. Personalised ‘VIP’ invitations helped ensure key industry purchasers and decision-makers attended the event.
CM Live achieved all key measures – exhibitor and visitor numbers, conference attendance, revenue and the “buzz factor”. CM Live not only delivered a great experience, but also highly satisfied delegates and exhibitors alike. In fact, a true measure of success would be to repeat the event again, which is exactly what will happen in the autumn of 2013! A very successful first event with a unique mix of event features organised, promoted and delivered to a great mix of quality delegates and exhibitors.
“We recruited VG&A to assist us in driving forward our marketing plans during 2012. Vaughan and Nicola came in and steadied the ship, set the right course and supported us during another busy period for the company, during which we launched a new exhibition, developed a new recruitment proposition and released our new digital archive to the market. VG&A were instrumental in ensuring these were all successful and I have no hesitation in recommending them if you require a professional high quality team of marketing consultants equally at home with strategy and execution.”
Andy Salter - MD, Road Transport Media
Learn more about Commercial Motor Live: www.commercialmotorlive.com
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