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mardevdm2

Whitepaper Research & Composition

Brief

To research and compose two best practice whitepapers, which specifically related to specialist areas of the mardevdm2 offering – demand generation and data segmentation.

Solution

VG&A undertook desk research to source relevant content and case studies for the aforementioned topic areas. The original brief was to write one whitepaper for each of the topics, however, such was the depth of content available that the Demand Generation whitepaper was presented in three parts.

Outcome

The whitepapers were researched, written, designed and sub-edited by VG&A and were presented on the new mardevdm2 website at the end of 2011. According to their in-house marketing team, each of the whitepapers averaged 30 downloads per month.

Download Effective Stages of Demand Generation Parts I-III and / or Data-Driven Data Segmentation here

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