New Business Launch
To create and launch a new brand for an online business venture, which brings together property owners who wish to rent their homes to select clientele, looking to rent luxury properties.
VG&A facilitated a brand workshop, the output from which informed the positioning of the business, creation of the new Passepartout Homes’ logo design and overall defining brand attributes. In addition, VG&A has continued to support Passepartout Homes with business development and marketing support, planning and project management, as well as designing, launching, supporting and hosting the new website (passepartout-homes.com). Next steps include a new HTML newsletter template and social media campaigns.
Having launched at the end of 2012, Passepartout Homes continues to grow apace, with 15 luxury properties signed up and with more waiting to be added. Passepartout Homes clearly appeals to a select group at the high-end rental market, looking for peace, tranquillity and a little bit of luxury.
‘I have used Vaughan Gordon and Associates to refine my business plan, define the brand identity, design the company logo and develop the website.
The team quickly grasped my business objectives and were able to deliver on time, to the brief and professionally. I love the logo as well and the look and feel of my new website. The web developer has been the heart and soul of my website, delivering a first class product. I appreciated his proactive approach and enthusiasm for the project.I will use Vaughan Gordon and Associates in the future as my business develops and have no hesitation in recommending them as a marketing agency’.
Paola Fiocchi-Van den Brande – Founder, Passepartout Homes
Visit the Passepartout Homes website: www.passepartout-homes.com
More Case Studies