Stamford Green Primary School

Brand Development


To refresh the brand and image of a primary school in Surrey, to convey the quality of the teaching and commitment to the children’s progress and development during their seven years at the school.


VG&A spent the initial consultation focussing on the positioning and the brand values of the school, which informed the foundation for the creative look and feel. Importantly, the school had decided upon seven ‘commitments’ for their children, all of which were central to the new design.

VG&A developed a concept which delivered against several required elements, including internal and external signage, a new prospectus, handbook, stationery, newsletter template, website and communications plan.


The school now has an overall fresher, smarter look and has regular communications via the new website and marketing channels. The brand values permeate throughout across the school and have been well received amongst teachers, the governing body, parents with children at the school and from prospective parents interested in choosing Stamford Green as their first choice primary school.

Louise Druce, the Head Teacher, is delighted with the final results:

“From the outset, VG&A approached the project in a unique way, which was just what I needed, as bespoke packages did not fit and other companies seemed unable to work flexibly. As a leadership team, the process of looking at everything again was extremely valuable and by doing this we discovered how branding is so much more than a prospectus!

Working with VG&A helped us to prioritise and some of our ideas were developed and used but equally they brought fresh ideas and knowledge, which was applied to our context specifically.

VG&A were fabulous to work with as they understood that schools are busy places and adapted to our needs but still ensured deadlines were met. Their standard of work was excellent and they took pride in ensuring that everything was just how we wanted it.

I have recommended the company to other local schools as their friendly and professional approach has had such a positive impact on our school.”

To view the Stamford Green Primary School website go to:

Stamford Green  Primary School
Stamford Green  Primary School
Stamford Green  Primary School
Stamford Green  Primary School
Stamford Green  Primary School
Stamford Green  Primary School