Tag Archives: blog

Nicola Peaty

Is having a blog important for your business?

By Nicola Peaty

blogforyourbusinessSo you’ve got a great new website, which beautifully illustrates and communicates your business, products and services. You now have a choice whether to sit back and wait for the leads to find you or you can actively go out and generate some interest. Blogging is a great way to keep your site alive. By updating your site with fresh content, comment, tips, advice, case studies etc, you are proactively informing your target communities that a. you are on the ball with the latest thinking and b. you are the one to come to should they need specific information about your business area.

You can either commission blogs to be written for you or if you are the expert in your business sector, then you could write about what you know and share the latest developments and knowledge with your customers. If you can commit to a number of blogs a week or month and list the priority topics to cover, that will help keep you on schedule and your site fresh and up-to-date.

Below are some benefits of blogging for your business:

Brand expert:
Unlike some social media, a blog is a perfect way of controlling your messages going out to your market. By determining your content via blogs, you have the opportunity to position your brand how you want. You can also become the voice of authority, an industry expert in your particular area. You can offer really useful advice that gives customers added value and delights their expectation and experience with your brand. If your market is changing a lot, then you must keep up with the latest thinking, trends, technology and give original comment which adds your own spin. If the quality of your content is appreciated, then customers will learn to trust in your brand and share your blogs.

Traffic driver:
Search engines love new content. If they can see that content is being updated, especially using keywords specific to your business sector, then this will help in your search results. Make sure you are aware of your competition and if they are blogging, which subject topics are they covering. If they’re not blogging, then you have a great opportunity to push your brand above them and your website up the results page. Make sure you link your blog articles with all your social media channels and ask viewers to share, repost and retweet. Finally, link to credible sources where applicable and other social influencers who can help to boost and share your content. The end result should be that if done well, you successfully generate quality traffic that converts to genuine leads for your business.

Engage with customers:
Blog articles can help to engage with your customers via outbound messaging. As part of your communications strategy, blogging should be used as a cost-effective channel to reach out and target communities who are seeking specific information. By placing useful content on your website, your aim is to attract potential interest from prospective leads who can then seek out other information within your website. Interaction will help to deepen your relationship with customers by inviting comment and giving feedback to questions and queries. This is a valuable opportunity to build a connection with your customers on a personal level and make them feel engaged with your company and brand.

Useful related links: How to write content for your audience.

Piers Aitman

Top Tips…Creating An Effective Website

By Piers Aitman

Web developers - not all of them are alike

Not sure what to do about developing your website? Here are some top tips from VG&A’s web associate, Piers Aitman: 

1. What will the website do for you?
Think carefully about your website’s functionality and whether they would be right for your audience. For example, will you need e-commerce or log-in functionality?
Importantly, make sure you have clear calls to action (CTAs) – you want your visitors to get in touch, so make it easy for them. Options to consider include your office telephone number, mobile number, email address, Skype address and business address.

2. Communicate
Visitors to your website will need to understand what you can do for them in a matter of seconds, so this needs to be thought through carefully. Think, too, about the language and the tone which will be appropriate for your audience.
Clearly spell out your offer and what makes you different. Organise your pages and content accordingly and clearly show the user ways to contact you. This helps users navigate their way around your site and is also the basis of search engine optimisation.

3. Get on the right platform
There are many ways of building and maintaining your website within a variety of price points. Some agencies may be keen to channel you into a system that suits them, may be inappropriate in scale, usability or cost and may tie you into working with them for the long term. If you’re not sure, get them to highlight the pros and cons of what they’re suggesting and what it is likely to cost to build, as well as any additional costs, such as hosting.

4. Who are you talking to?
Build your website appropriately for your audience. The design and technical specification may be different for sites viewed predominantly on office or home PCs, for younger or older audiences, people in different countries and so on. It’s vitally important that your site displays well on smartphones and mobile devices, given how their usage has grown.

5. Who will look after the site?
Build in simple and realistic targets for management of updateable content. It’s no use committing to social media content across Facebook and Twitter and not having the resources to update them. Likewise, there’s no point building in bespoke, expensive functionality into your website at the outset which you won’t use.

6. Keep it simple
Usability and responsiveness have long been web design buzzwords. Users love sites that present information simply, are quick to load and easy to navigate. Beautifully designed and unusually structured websites can be great as long as they still provide the user with a quick and intuitive journey to where they want to go.

For a web design template, take a look at our downloads at Don’t Look!

Piers Aitman – Web Associate, VG&A

Vaughan Gordon

A short post this time, but pretty compelling nonetheless.

By Vaughan Gordon

If you have found the VG&A website or blog and wondered why on earth you would even consider using a virtual marketing company, please take a minute to read this article from Brand Week:

http://findarticles.com/p/articles/mi_m0BDW/is_46_41/ai_67716770/

Working virtually is the future, you know…

For more information about what we do and how we can help, just give us a call on 07590 468918 or email vaughan@vgandassociates.com