Tag Archives: Facebook

Vaughan Gordon

Top Tips…Contagious Social Media Content

By Vaughan Gordon

I received an interesting email from Hubspot recently (and I must say that their posts are always good), based on something called Zarella’s Hierarchy of Contagiousness. For those who may not know who Dan Zarella is, he is an award-winning social media guru who, much like Maslow before him, offers another hierarchy but this time within the field of social media. All very sensible and there may be a few surprises too…
You can read more about the article itself here, but in essence he discusses his three-step hierarchy in terms of myths and takeaways thus:

  • Exposure:
    Myth: “Engaging in conversation” is the most important thing in social media
    Takeaway: “Engaging in conversation doesn’t work. Publishing interesting content does.
    Myth: Don’t call yourself a guru
    Takeaway: Identify yourself authoritatively. Bio words that lead to more Twitter followers include “official”, “founder”, “speaker”, “expert” and “author”.
  • Attention:
    Myth: Friday, Saturday and Sunday are bad days to publish.
    Takeaway: Use contra-competitive timing. In reality, re-tweets on Twitter spike on Friday and Facebook shares spikes on Saturday.
    Takeaway: Don’t crowd your own content. Spread out the sharing of your own material.
  • Motivation:
    Myth: Novel ideas are contagious
    Takeaway: Write simply and plainly. Content heavy posts with nouns and verbs lead to more Facebook shares than adjective and adverb laden text. Sharing goes down as the reading level of content goes up and people don’t want to read overly flowery content.
    Takeaway: Utilise combined relevance. Two seemingly unrelated items or topics can join to uncover a unique market.
    Myth: “Please re-tweet” doesn’t work.
    Takeaway: Don’t forget social calls to action. In fact adding “please re-tweet to a Twitter message generates four times the re-tweets than posts without those two words.

Smart thinking, methinks and points I will be taking onboard for my future posts.
For more information about this, take a look at the Hubspot blog.
Source: Hubspot, Dan Zarella
Vaughan Gordon, Director, VG&A

Vaughan Gordon

Technology for Marketing and Advertising 2011 – links and reviews

By Vaughan Gordon

Technology for Advertising and Marketing logo

Earlier this month the Technology for Marketing and Advertising show took place in London at Earl’s Court 2 exhibition centre.

The event showcases the latest technology innovations in marketing and advertising and features a range of high quality conferece sessions. You can see what you missed at the TFMA 2011 event guide.

Here I have pulled together a range of links to posts and presentations about the event. The aim is to provide a useful round-up.

There was loads of great content generated by TFMA, so whether you are in advertising or marketing or are just keen to see how these channels are developing there should be something of interest here. One thing is for sure – the move is definitely towards integrating social media/network tools into your existing channels.

Mark Galvin’s presentation on the future of customer engagement – The Future of customer engagement

Presentation from Aaron Kahlow on Social Media – empowering people, empowering business

Arjen van den Akker’s slides on content management – Web Content Management at the hub of Web, email and social media insights and engagements

Data Services Inc presentation on International Direct Marketing – International Direct Marketing – find the profits, avoid the problems

Watch a panel discussion on the risks and rewards of Social CRM (needs sign-up and is 46m)

Andrew Davies posts on the Social CRM panel – Forget B2B and B2C. Let’s focus on people not prospects

An immense round-up of the sessions featuring loads of videos from event organisers Technology for Marketing and Advertising

Marketing assassin’s overview of TFMA 2011

Plus posts on:
Leading edge technology: viral video and games at TFMA
Conversion strategy and reputation management: learning at TFMA
Interactive video – trend or gimmick?

Blur Group blog’s review of Facebook’s keynote – Facebook’s keynote: the future of the social web

And their post on Cisco’s keynote – Cisco’s TFMA keynote: connecting people through social media

Kodime review of TFMA – Blog: TFMA recap

GyroHSR’s video of their own Rick Segal on stage at TFMA

Joanna Walters provides her thoughts on the conference – Thoughts from TFMA and – tying social and email together

Press release from organisers – Highlights from Day 1 at TFM&A and Preview of Day 2: Including Facebook, eBay and IDM Keynotes

The Incredibull review of day 2 at TFMA – TFMA Day 2: Social media and the over 30s

The joined-up-marketing blog provides its review of the event – Takeaways from TFMA 2011

Siftmedia on Why the web is getting people away from their desks

Ebay as an advertising platform for brands – video posted by marketing.co.uk

John Goode’s review of the show – TFMA – a black swan event?

Patrick Altoft’s presentation on Link Building Strategies

by Martin Couzins

Vaughan Gordon

“Made by Cows” – Brand Heritage

By Vaughan Gordon

Look out for the latest Anchor campaign. An article in the Metro recently explained how an ad agency had to meet their brief to ‘position the brand as the original butter brand’. And they’ve come up with some great billboard posters in the old style of sign painting which portray Anchor’s brand heritage. ‘Made by Cows’ depicts a series of posters and adverts with cows literally making butter including churning and even delivering the milk.

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Nicola Peaty

User Generated Content…who knows best..?

By Nicola Peaty

Trip Advisor - user generated content driving purchasing behaviourMother? Experts? Peers? Well probably all three. Given the chance I’m sure they would all want to voice their opinions and maybe advice. My recent media spot in BA’s inflight magazine, Business Life, certainly endorses the value of peer opinion. In an interview with Steve Kaufer, President and CEO at Trip Advisor, he explains how his business model relies on the content from users together with cost per click advertising.
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