Earlier this month the Technology for Marketing and Advertising show took place in London at Earl’s Court 2 exhibition centre.
The event showcases the latest technology innovations in marketing and advertising and features a range of high quality conferece sessions. You can see what you missed at the TFMA 2011 event guide.
Here I have pulled together a range of links to posts and presentations about the event. The aim is to provide a useful round-up.
There was loads of great content generated by TFMA, so whether you are in advertising or marketing or are just keen to see how these channels are developing there should be something of interest here. One thing is for sure – the move is definitely towards integrating social media/network tools into your existing channels.
Mark Galvin’s presentation on the future of customer engagement – The Future of customer engagement
Presentation from Aaron Kahlow on Social Media – empowering people, empowering business
Arjen van den Akker’s slides on content management – Web Content Management at the hub of Web, email and social media insights and engagements
Data Services Inc presentation on International Direct Marketing – International Direct Marketing – find the profits, avoid the problems
Watch a panel discussion on the risks and rewards of Social CRM (needs sign-up and is 46m)
Andrew Davies posts on the Social CRM panel – Forget B2B and B2C. Let’s focus on people not prospects
An immense round-up of the sessions featuring loads of videos from event organisers Technology for Marketing and Advertising
Marketing assassin’s overview of TFMA 2011
Plus posts on:
Leading edge technology: viral video and games at TFMA
Conversion strategy and reputation management: learning at TFMA
Interactive video – trend or gimmick?
Blur Group blog’s review of Facebook’s keynote – Facebook’s keynote: the future of the social web
And their post on Cisco’s keynote – Cisco’s TFMA keynote: connecting people through social media
Kodime review of TFMA – Blog: TFMA recap
GyroHSR’s video of their own Rick Segal on stage at TFMA
Joanna Walters provides her thoughts on the conference – Thoughts from TFMA and – tying social and email together
Press release from organisers – Highlights from Day 1 at TFM&A and Preview of Day 2: Including Facebook, eBay and IDM Keynotes
The Incredibull review of day 2 at TFMA – TFMA Day 2: Social media and the over 30s
The joined-up-marketing blog provides its review of the event – Takeaways from TFMA 2011
Siftmedia on Why the web is getting people away from their desks
Ebay as an advertising platform for brands – video posted by marketing.co.uk
John Goode’s review of the show – TFMA – a black swan event?
Patrick Altoft’s presentation on Link Building Strategies
by Martin Couzins