Vaughan Gordon

What can we learn from the list of top UK brands online?

By Vaughan Gordon

Today web monitoring company Nielsen announced the top 50 online brands in the UK for 2011.

The top 10 looks like this:

  1. Google
  2. MSN/Windows Live/Bing
  3. Facebook
  4. Yahoo!
  5. BBC
  6. Microsoft
  7. Amazon
  8. YouTube
  9. eBay
  10. Wikipedia

No surprises here. But the data compares 2011 with 2004 and this shows three things.

  • Search is still critically important
  • Social networks/user generated content sites are gaining in influence and size – and rapidly
  • Offline brands are making their prescence felt online

To highlight these last two points it is worth noting that Argos is the UK’s 13th most popular brand online and Blogger (the blogging platform) is 16th.

There are also some learning points for business:

  • Search still rules so make sure your sites are well optimised
  • User generated content is becoming increasingly important in driving traffic to and engagement with sites so figure out how your business could leverage that – think curating content, linking to relevant content and building up your own bank of user generated content
  • Sharing sites are in the ascendancy and they all provide businesses with an opportunity to have a prescence and connect with their customers whether they are on Twitter, Linkedin, Facebook etc. Time to work out how to do this if you are not already.
  • Notice that offline brands such as Argos have had real success at building a successful online business – you can do it too.

So, start to think how to create well optimised content and how you can share it in the relevant networks.

by Martin Couzins